Today we celebrate the third annual World Rhino Day not just here in South Africa, but world wide. World Rhino Day highlight the plight of the rhino which is targeted by ruthless poachers all over the world for their horns which are thought to have medicinal properties by the people in most countries in the Far East. Part of World Rhino Day is to debunk the myths and diminish the demand for rhino horn. Up to 12 September rhino poaching in 2012 has lead to the killing of 381 rhinos throughout South Africa. In 2008 only 83 rhinos were killed with 122 in 2009. Since then poaching incidents have skyrocketed with 333 in 2010 and 448 in 2011. If it goes on like this my great-grandchildren will only get to see pictures of rhinos in books.